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Describe the post, pick the platform and a tone. Get back caption options with hashtags and a CTA — sized right for Instagram, TikTok, LinkedIn, Facebook, and X.
The photo's edited, the video's cut, the link's ready — and then the caption field sits empty for ten minutes. This closes that gap.
The same update needs a different length and tone on Instagram, LinkedIn and X. Writing three versions by hand adds up fast.
A handful of angles — witty, direct, story-driven — makes picking the right one for today's post a lot faster than starting cold.
The draft gets the structure and hook right. You swap in the specific detail that makes it unmistakably your brand's.
Same input, tuned differently depending on where it's going — because a LinkedIn caption and a TikTok caption aren't the same job.
This is the order that gets you a caption worth keeping — skip the brief and every option comes back generic.
What the post is, who it's for, and the platform it's going on. A specific brief is what separates a sharp caption from a generic one.
Witty, direct, story-driven — a handful of options sized right for the platform you picked, hashtags and CTA included.
Swap in the specific detail, drop the emoji you don't like, tighten the line. A minute of editing turns a good draft into your post.
Save the other strong options for next week's post instead of starting from a blank box all over again.
This one's a LinkedIn draft for a post about boosting B2B sales with social media marketing.
Not all platforms play by the same rules. Use this as a quick reference before you generate.
| Platform | Hard limit | Sweet spot | First-line tip |
|---|---|---|---|
| 2,200 chars | 125–150 chars | Lead with a hook before the fold | |
| TikTok | 2,200 chars | 80–150 chars | Ask a question to prompt comments |
| 3,000 chars | 140–220 words | Use spacing and one clear CTA | |
| 63,206 chars | 40–80 words | Keep the link in the first line | |
| X | 280 chars | 100–140 chars | Front-load your keywords |
This is the checklist that separates a caption people stop for from one they scroll past.
Know your audience, lead with a hook, and give the post one clear point instead of three vague ones. Generate a few versions before you settle on one — the difference is usually obvious side by side.
No. The same brief run twice gives you two different sets of options — treat that as a feature for testing angles, not a bug to work around.
Yes — Instagram, TikTok, LinkedIn, Facebook and X each get copy tuned to that platform's length and tone, not one caption stretched to fit everywhere.
Yes, a relevant set is included with each draft. Trim it down for platforms like LinkedIn or X where a wall of hashtags reads as spam.
Yes — it works just as well for a brand's content calendar as it does for a personal account, and handles a wide range of industries and niches.
It supports 17+ languages. For customer-facing posts in a less common language, have a native speaker give the draft a quick final read.
Describe the post, pick a platform and tone, and get options worth posting before your coffee's done.
Generate a caption →