A friend of mine runs a small SaaS startup. About two years back she hired a freelancer to “do content marketing” for three months. Twelve blog posts later, they got a small traffic bump, the freelancer moved on to another client, and the blog basically went silent. All that early momentum just… fizzled out. Honestly, […]
Someone in a marketing Slack group I’m part of asked this exact question a few weeks back — “do I hire a content person or an SEO person first?” — and the thread went in circles for two days. Half the group insisted content comes first, the other half swore by SEO-driven planning from day […]
A friend of mine spent four months on what might genuinely be the best guide to sourdough starters I’ve ever read. Photos, troubleshooting sections, the whole thing done properly. She posted it, shared it on her Instagram, and got… a few hundred views. Mostly people who already knew her. Meanwhile some half-baked (sorry, couldn’t resist) […]